Google Maps Marketing: A How To Guide

Google ranking can be a sign of the sustainability of your business in the long-term. Without an online presence, many customers may be skeptical about what your business can do. Online presence is a good way to establish authority and credibility. Google maps is one of the most effective ways to increase your online presence. Google maps is one the easiest ways to get your business online, and in front people in your community.

Online marketing is a great way for business owners to market their products and services to anyone with a smartphone. Registering for a Google map location makes it easier for businesses to gain the credibility needed to be able to do business online. Mobile audiences are crucial as a lot of people will research businesses before visiting them. Businesses large and small can benefit from having their business listed on Google. This is not just for startups. You want to ensure that your business is found by someone searching for your product or service. If you’re being found online, this will greatly increase the sales of your business.

Google Maps Marketing

Many people rely on Google maps for finding local services and getting directions. Google maps marketing optimizes the visibility of your business by giving you a Google map pin. Your Google page can help you rank higher in Google search. You will always see a map of the result page when you search for something. Google My Business (GMB) pages are for those businesses.

Your GMB page can be property optimized to show up first in search results for the keywords you provide. Google Maps marketing is crucial as it handles approximately 3.5 billion search queries per day. This accounts for almost 80% of all mobile searches. Consider all the potential business that you could be attracting if your company is ranked #1 for the product or service that you offer.

Google searches can often result in a 76% increase in sales because local people will search for products and then visit the store later that day.

Google maps marketing can transform the way Google views your business. It actively alters the search history of your business. These are also known as local map packs. They are the top three results in a Google search for your business. Google maps can connect you to thousands of people in your area, and they can also place eyes on your webpage.

Your chances of getting clicked on by potential customers can drop dramatically if your business ranks below these first three results. Google maps marketing is widely regarded as one of the most important elements of an initial SEO strategy.

Optimizing Your Business Pages

GMB (Google my Business) is a free service. Registering your business is not an advertisement. It’s simply registering your company on the search engine. Signing up can help you achieve your goal of ranking higher than your competitors.

How to sign up:

  1. Go to google.com/business
  2. Register for your Google account
  3. Make sure your listing is well optimized
  4. Complete the profile as fully as possible
  5. You should ensure that your business is listed in a suitable category. Also, make sure to add your contact information.
  6. Verify all account information, including your address, phone number, and e-mail.
  7. Professional quality photos are available for your business listing.
  8. Double-check all information to ensure that your business’ validity is not compromised.
  9. As you work on your business, optimize your GMB listing. Your page will take time to rank, so it is important to keep checking your listing regularly to increase your rankings.

How Can You Rank Higher In Google Maps?

Google maps consider many factors when ranking its results. The distance between the user searching for the category and the business they are looking for is often the first factor. It is important to ensure that the listing is complete.

Directory listing and citation are two of the most important factors. Google searches the internet for your NAP. This includes Name, Address, and Phone number. This will increase your rank on the maps if you are listed on Angie’s list or yellow pages. Higher credibility will be earned if you get more mentions on authoritative websites.

Your Google reviews are another factor that can improve your ranking on Google Maps. You can see more customers and higher rankings if you have excellent reviews on Google.

Improve Your Reviews

You need to get more reviews to improve your page. It can help to remind customers to leave reviews at your business location. QR codes can be added to your business cards or your door to increase the number of reviews. Respond to negative and positive reviews online, and try to exceed customer expectations.

You can optimize your search engine rankings by using Google maps marketing. Are you unsure how to optimize your search engine ranking? Get a complimentary consultation today!

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at digital marketing for lawyers, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.